Humans run on the sun.

Daylight determines on a cellular level how healthy, happy, and productive we are. But our modern lifestyle makes balanced exposure to it more difficult than ever. We fight our natural biorhythms and thousands of years of evolution while living and working behind walls and screens. We wither under artificial lights that were designed to brighten our indoor environments with no regard to our productivity or wellness. And when we do get a chance to soak up the sun, we slather on sunscreens because we’ve been told that UV rays are the enemy.

But the truth is, our bodies crave natural light in every form. We need every type and color of sun ray for our human operating systems to function, and without balanced exposure to the full spectrum, we’re sicker and less engaged than ever. Mounting evidence links almost every major chronic health crisis of our time to a deficit of natural light exposure and the disruption of our natural wake-sleep cycles. Our modern disconnection from our primal Circadian rhythms is a trigger for everything from cancer and heart disease to obesity and Alzheimer’s. That’s why NovoLux is an innovation whose time has come.

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Natural light is a prescription for better health.

Harsh fluorescent and energy-sapping halogen bulbs have become the go-to solution in structures where window space is scarce. But it's in essence junk light, and much like junk food it has hacked our biology, making it harder for us to heal and perform to our full potential. Naturally lit environments are inherently healthier and more conducive to improved productivity and emotional wellbeing.

Daylight is the ultimate architectural feature.

In addition to its proven health benefits, natural light is energy efficient, aesthetically pleasing, and comforting. But in historic buildings or new projects where conventional window space is limited, it’s not always cost-efficient or structurally possible to strike the right daylight balance. As consumer demand for healthier living and working environments grows, so to does the need for a viable natural light solution.

Great views can make or break a hospitality enterprise.

It’s true for hotels and cruise ships of every size and caliber: Natural light equals comfort and a stunning view equals a great guest experience. It’s also true that views and natural light make rooms book faster, at a higher price point.  With the pressure to personalize every stay and earn a five-star review at an all-time high, the hospitality industry’s need for a customizable light-meets-view solution is clear.

When we're starved for daylight our work and wellness suffers.

The toll on the physical and emotional health of our secure space workforce is never more apparent than it is in the defense industry, where many work environments are subterranean or artificially lit out of security and utility. Low Vitamin D levels, circadian rhythm disorders, and burnout are common among individuals who are exposed only to fluorescent or halogen lights for days—and years—at a time. For a healthier workforce, employers must move beyond the lighting status quo and consider healthier solutions that aid in promoting health,  productivity and alertness for these employees who work daily in artificial light environments. 

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